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Importance, Measurement of
28. Measuring the "Importance" of Attributes
Importance Scales
44. The Use of Concern Scales as an Alternative to Importance Ratings
Internet
63. An Examination of Online Sampling Techniques
62. Online Consumers: Beyond Fiction to Fact Distilling Reality from the Hype
Interquartiel Range
17. Graphic Displays of Data: Box and Whisker Plots
Importance, analysis of
60. An Analysis of Importance Ratings