Alphabetical index
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Mail Panels
59. Mail Panels vs. General Samples: How similar and how different
Market Audits
11. Market Share Estimates and Their Standard Errors from Store Tests
21. How to Improve Test Marketing
22. An Examination of Weekend Audits
Means, For Censored Scales
4. Number-type Data: Structured vs. Open-ends
14. Analysis of Variance: One-factor Designs
17. Graphic Displays of Data: Box and Whisker Plots
18. Analysis of Ratios of Means
20. Examining Group Differences: Components of T-Plots
25. Function Plots of Multi-Dimensional Data
30. Testing Differences Among Several Means
37. Sample Sizes for Analyses of Means and Proportions
24. Interpretation of T-test Results
48. An Alternative to the Mean
Means, For Censored Scales
52. Censored Scales
Medians
4. Number-type Data: Structured vs. Open-ends
17. Graphic Displays of Data: Box and Whisker Plots
48. An Alternative to the Mean
Minimax Criterion
27. Minimizing Losses (or Maximizing Gains) and Choosing Confidence Levels
Multinomial Distribution
26. Analysis of Forced-Choice Data
Multiple Comparison Procedure
14. Analysis of Variance: One-factor Designs
20. Examining Group Differences: Components of T-Plots
26. Analysis of Forced-Choice Data
30. Testing Differences Among Several Means
36. The Logic of Statistical Significance Tests
Multiple Product Questionnaire
12. Measuring Buying Intention: Product List vs. Single Product Questionnaire
Multiple Question Answer Grid
8. Using multiple question grids
Multiplicity
30. Testing Differences Among Several Means
Multivariate Analysis
20. Examining Group Differences: Components of T-Plots
25. Function Plots of Multi-Dimensional Data
29. Displaying Group Differences Using Biplots