Questionnaire Design
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1. An Examination of Order Bias (On self-administered questionnaires) -
4. Number-type Data: Structured vs. Open-ends -
5. Measuring Purchase Incidence Rates -
7. Frequency Measurement: Past vs. Average Period -
8. Using multiple question grids -
9. Pricing Research: Single vs. Multiple Presentations -
15. Do You Want Overall Opinions or Diagnostic Information -
53. The Effect of the Number of Scale Points in Measuring Product Perceptions -
61. Effects of Various Rating Scale Descriptors and Administration on Response Profiles With Telephone Interview Data
