Rank Order Data
-
19. Response Measures, Data Collection Methods, and Conjoint Analysis: A Two-attribute Case Study -
44. The Use of Concern Scales as an Alternative to Importance Ratings
Rating Scales
- - Analysis Of
-
2. Measuring Purchase Intent - - Censored
-
52. Censored Scales - - Comparison Of
-
2. Measuring Purchase Intent -
3. Variations in Semantic Differential Scales -
28. Measuring the "Importance" of Attributes -
53. The Effect of the Number of Scale Points in Measuring Product Perceptions -
61. Effects of Various Rating Scale Descriptors and Administration on Response Profiles With Telephone Interview Data - - Concern Scales
-
44. The Use of Concern Scales as an Alternative to Importance Ratings - - Effect Of Context On
-
6. Brand Perceptions: Relative vs. Absolute Ratings - - Importance Scales
-
44. The Use of Concern Scales as an Alternative to Importance Ratings - - "Just Right"
-
56. Triangle Plots: Graphic Display of "Just Right" Scale Data - - Labeling Of Scale Points
-
28. Measuring the "Importance" of Attributes - - Semantics Of
-
2. Measuring Purchase Intent -
3. Variations in Semantic Differential Scales -
61. Effects of Various Rating Scale Descriptors and Administration on Response Profiles With Telephone Interview Data - - Structure Of
-
2. Measuring Purchase Intent -
3. Variations in Semantic Differential Scales -
4. Number-type Data: Structured vs. Open-ends -
28. Measuring the "Importance" of Attributes - - Transformation Of
-
2. Measuring Purchase Intent - - Variability Of Responses
-
37. Sample Sizes for Analyses of Means and Proportions
Ratio Data
- - Analysis Of
-
18. Analysis of Ratios of Means - - Measurement Of
-
4. Number-type Data: Structured vs. Open-ends
