Alphabetical index
ABCDEFGHIJKLMNOPQRSTUVWXYZ


 
 
Taste Test
51. Factors Involved in Conducting Product Tests via Central Location Facilities
T-Test
18. Analysis of Ratios of Means
20. Examining Group Differences: Components of T-Plots
24. Interpretation of T-test Results
Telephone Sampling
- Raised Integer Dialing, Random Digit Dialing (RDD), & Systematic Digit Dialing
10. Dialing Selection Techniques: Random Digit vs. Directory
Test Marketing
21. How to Improve Test Marketing
22. An Examination of Weekend Audits
Tolerance Interval
34. Confidence and Tolerance Intervals
Triad Procedure & Triangle Discrimination Procedure
33. Simultaneous Measurement of Discrimination and Preference
Triangle Plots
56. Triangle Plots: Graphic Display of "Just Right" Scale Data
TYPE I ERROR (See Significance Level, Confidence Level)
27. Minimizing Losses (or Maximizing Gains) and Choosing Confidence Levels
30. Testing Differences Among Several Means
36. The Logic of Statistical Significance Tests
37. Sample Sizes for Analyses of Means and Proportions
38. Correctly Selecting the Best Product
43. Balancing Confidence and Power for Decision Making
55. Use of a Bayesian Orientation in Product Testing
Type II Error(See Power)
27. Minimizing Losses (or Maximizing Gains) and Choosing Confidence Levels
36. The Logic of Statistical Significance Tests
37. Sample Sizes for Analyses of Means and Proportions
38. Correctly Selecting the Best Product
43. Balancing Confidence and Power for Decision Making
55. Use of a Bayesian Orientation in Product Testing