The marketing research magazine that chronicles change in global business

You can't avoid change so you might as well learn how to embrace it.

Change Agent is a magazine for the global marketing community.

Our mission is to showcase how market research is driving change in the enterprise, the marketplace and society.

Don't miss the next issue of Change Agent. You may be eligible for a free subscription.

Change Agent Fall 2007 issue:

Change Agent takes an in-depth and engaging look at the Olympics and the marketing effort surrounding it. As the Beijing Games rapidly approach, marketers are pouring tremendous amounts of money and energy into the event in the hope of reaching China's rising consumer class.

Will they succeed? What does it take to stage a global sports event that draws sponsors? What does the future hold for sports marketing? These are just some of the questions that we tackle in this issue of Change Agent.

Plus, look for a special fold-out section that surveys the numbers and nuances of the Olympic Games in the post-war era.

In this issue:

• The Olympic Spin Cycle – How organising committees get the public behind the games, and why marketers need to understand how the cycle of public sentiment works to optimise their own Olympic efforts.
• Dream Team – What US companies are doing to target the world's fastest growing market in the run up to the Games.
• The Big Fantasy – How the world of fantasy sports is creating new openings for marketers. And could Second Life change the way we view real life sporting events?
• Armchair Viewing – What it takes to bring the Olympics to home viewers, and who's watching.
• Love it or loathe it? Two brand gurus give their views on the logo for the 2012 London Games.
• Brand power – How far will the Olympic Committee go to protect the Olympic brand, and what is China doing to keep fakes away from the Games?
• Beijing's new architecture – A look at the capital city's changing architecture
• The China beat – How the average man, woman and child in China feel about the Beijing Games, featuring findings from Synovate's online panels.