Hotspots Reports
These 14 timely market snapshots from Synovate feature important up to the minute research findings. Each booklet offers key market insights, together with a summary of research dos and don'ts as well as valuable statistical data. For manufacturers and marketers, these booklets offer insight into the world's emerging markets and how to do business in them.
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Synovate White Papers
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Colour and Emotion - Synovate Censydiam
This book on colour is not really about colour.
It is not a book about the physics of colour, the so-called colour order systems, though it does briefly outline the landmark theories in the history of our understanding of how colour works - from the ideas of the ancient Greek philosophers and scientists to the theories of Johannes Itten and the Bauhaus movement.
It also tells you, in brief, what colour is and of the contemporary models as you see them on your computer and television screens.
This is not a book about the psychology of colour either, in the sense of the effect of colour on the human mind, though it does discuss at length the symbolism of colours in different cultures.
By following the path of linguistics, the observations within reveal how colour is as much a question of linguistic signs, and the interplay between signifiers and the signified, as of physics.
Our ultimate aim is to tell you how and why colour can help you sell.
The 2008 U.S. Diversity Markets Report
The 2008 U.S. Diversity Markets Report is the 13th edition of what was previously called "The U.S. Hispanic Market Report". This book, referred to colloquially as the "Blue Book" has been considered the bible in the industry since the first edition debuted in 1980.
The change in title represents significant changes in the book itself. As more and more companies have formed Diversity marketing groups and initiatives, Synovate Diversity responded by increasing the breadth and depth of information about Hispanics, African-Americans and Asian-Americans.
In addition to detailed demographics and market profiles for the top 80 DMAs in the US, The U.S. Diversity Markets Report features expanded and updated information about these Diversity markets available nowhere else. With over 300 pages of new primary research information, the new report will include an update on Synovate Diversity's proprietary Hispanic Acculturation Segmentation, updated buying power statistics, language use profiles, media usage information, product and service usage measures and in-depth Diversity market profiles.
The 2006 U.S. Diversity Markets Report
The U.S. Diversity Markets Report is the 12th edition of what was previously called "The U.S. Hispanic Market Report". This book, referred to colloquially as the "Blue Book" has been considered the bible in the industry since the first edition in 1980.
The Loyal Treatment newsletter
Experience is meant to be shared. We see a lot that you could probably learn from ... a lot of mistakes ... and a lot of successes.
We share our experiences and our opinions about what's working and what's not in The Loyal Treatment, a newsletter based on our regularly published column in Marketing Management.
The Loyal Treatment brings you a variety of relevant management topics as they relate to the development, execution and monitoring of a customer loyalty strategy, including—
- Managing and understanding customers
- Growth and innovation
- Marketing Metrics and ROI
- Branding and Brand Management
- The role of marketing leadership
Don't miss the next insightful issue of The Loyal Treatment.
2006 China Digital Life Report
The 2006 China Digital Life report is the second edition of a large-scale analysis of the flat screen TV and home digital products market in China. It looks at consumption trends - now, and the possibilities for the future.
Jointly conducted by Taiwan's leading industry body the Market Intelligence Center (MIC), Institute for Information Industry and Synovate, this comprehensive report covers major first and second tier Chinese cities - namely Beijing, Shanghai, Guangzhou, Chengdu and Shengyang
MIC is considered an authority and an IT industry leader in Eastern Asia. Through this book and its accompanying events, MIC's aim is to provide a forum for business leaders to learn about and discuss information technology issues.
The report contains two parts. Part One is a consumer demand analysis of flat TVs presented by MIC. Part Two is an overview of acceptance and future demand of home digital products presented by Synovate.
The 2004 U.S. Hispanic Market Report
The 2004 U.S Hispanic Market Report examines, in detail, issues related to population and demography; acculturation and cultural components, language use and ability to comprehend, media use, purchase decision influencers, buying power, retail sales estimates, and other market characteristics, such as employment, remittances, and financial services such as credit card use, for the top 50 Hispanic markets in the U.S.
This is invaluable information for marketers and advertisers interested in reaching the largest minority market in the nation.
New to this year's study is a segmentation of the Hispanic market into analyzable and targetable subgroups within the market that represent the greatest opportunity for marketers and researchers.
We have subdivided our well-known Acculturation Model to define an expanded number of levels of acculturation in the Hispanic market, making it even easier for readers to understand and reach each target market.
Global Contact Centre Benchmarking report
In today's increasingly global industry, contact centres fac growing pressures to meet rising customer service expectations, performance targets and delivery expectations - all within constrained budgets.
The 2005 Global Contact Centre Benchmarking survey provides organisations with the opportunity to see how their contact centres measure up against global, regional and industry performance standards, understand the latest industry trends and see how different contact centres are responding to today's challenges.
The February 2005 edition is the seventh in a series of the industry-renowned benchmarking reports.
The report has balanced global and industry representation from over 165 participating contact centres located across 24 countries, and five continents, and is an invaluable reference for all contact centre professionals.
Synovate has been conducting the Global Contact Centre Benchmarking research for many years.
Dimension Data is our partner in producing the report, since they have extensive expertise and insight into the contact centre industry globally, and the report is published under the auspices of Merchants, a leading contact centre solutions company in Europe.
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