Synovate PinPoint

PinPoint is a sophisticated and unique way of measuring and interpreting brand-image data. It seeks answers to two key questions:

  • What really drives people to buy one brand over another
  • Which attributes need to change to maximise a brand's potential

In essence, PinPoint helps you:

  • Identify the true reasons for brand preference
  • Highlight priorities for enhancing a brand's image
  • Suggest potential new-brand positioning
  • Understand the brand's threats and opportunities