The multi-country solution

The EMEA Omnibus is available in over 20 countries.

Synovate pioneered omnibus in the Middle East, North Africa and the Levant.

Interviewing in these markets is conducted face-to-face due to the social and cultural conditions that prevail in these geographies (one cannot talk to a stranger, one must be 'referred') and to the low telephone penetration.

This service is also provided in Central, Eastern and Southern Europe, Africa and the Middle East where both the face-to-face and CATI methodologies are available.

The EMEA Omnibus offers clients a low-cost, efficient service for consumer research, as well as the following additional benefits:

• Tracking: The EMEA Omnibus can be used to determine and monitor the strategic position of the client's brand compared to competitors brands on key parameters
• Marketing/advertising: It can test aspects of the client's marketing and advertising strategies, evaluate consumer profiles, the impact of advertising, brand performance and the effectiveness of media advertising campaigns
• Multi-country: We are experts in coordinating multi-country projects and providing transnational analysis

• Read Synovate EMEA Omnibus case studies
• Other Synovate omnibus research solutions