Synovate ViewsNet


ViewsNet



Online and panel research, the Synovate way

Synovate ViewsNet is a consolidation and advancement of the 'business-smart' methods that Synovate researchers have long been applying to online and panel research. It brings together the full-service package of online and panel provision, the delivery technology and the insights of specialists in this research field. Synovate's corporate philosophy is that the highly prized benefits of speed, cost efficiency and accessibility must never be achieved at the expense of quality.


Synovate ViewsNet: the three dimensions
  • High quality online and access panels for all data collection methods - online, telephone, mail and face-to-face - with respondents drawn from ViewsNet's own panels or acquired from specialist panel bureaux at favourable rates
  • A central operations function that coordinates global efforts, providing seamless project management for national, international and global studies. Our comprehensive data capture and production services incorporate panel management expertise, online and offline sample selection, broadcast invitations, questionnaire design and programming, survey hosting, data retrieval and processing
  • A centre of excellence from which we develop and implement best practice procedures for online and panel research. Our recommendations to our clients are soundly based on an active experimental programme, a methodological database, continuous monitoring of legal developments and competitive activities around the world.

Quality research, quality respondents

With secure and controlled panels in all key markets, we offer samples that are protected from research conditioning and controlled to eliminate bad respondents. How? By limiting each panellist's activity, by encouraging shorter questionnaires and making them as engaging and user-friendly as possible. To maintain the quality of the panel we take active steps to minimize the use of professional respondents.



Simple to complex, local to global

Synovate will leverage its impressive global resources, market research solutions and infrastructure to conduct complex projects, integrating online and offline methodologies if need be. Alternatively, we can offer simple, low cost surveys where there is a need for fast, indicative research to support timely decision making. Reliable, quality data and a fast turnaround of results are assured through the combined benefits of highly efficient project execution, expert knowledge in panel recruitment and management, and the selection and matching of panellists to specific project needs.


Research on research

Through research on research, Synovate has become an established thought leader in the conversion of offline to online data collection methodologies. Synovate clients can be assured of the smooth continuation of projects when converting to online, with interpretation linked to previous research. Furthermore, the linkage and combination of online and offline sources provide endless possibilities, combining face-to-face (central location or door-to-door), mail, telephone, and online within a research initiative, as required.


Product Development

Synovate ViewsNet is committed to helping clients improve their application of online and panel research through new product development. Both components can be adapted and refined to meet specific client needs and we are currently generating new product ideas that leverage the ViewsNet platform. The evolution of these ideas comes not simply from clients' own requests, but from an in-depth understanding of our clients' business values and objectives and the unique attributes only online and panel research can provide.


A comprehensive solution

By using Synovate ViewsNet, clients will be benefiting from a research company encompassing all data capture and sample-sourcing options with the expertise and resources to deliver a custom global research project, managed by some of the best research minds in the field and designed with the key customer objectives in mind.