Brazil are the overwhelming favourite to win the 2006 World Cup, a recent Synovate
survey has found. And it's no surprise that Brazilian star Ronaldinho is tipped to be
named the tournament's best player. But Synovate also learned that a significant
number of women tune in to the games so they can enjoy watching the men in shorts!
Synovate surveyed 7,835 respondents in Germany, France, the United Kingdom, Brazil,
Argentina, Sweden, the Czech Republic, Poland, Serbia, Ukraine, Japan,
Korea and Australia – all countries that have qualified for this year's finals
in Germany.
Brazil were seen as favourites by 42 per cent of those surveyed, with hosts Germany a
distant second at 10 per cent, followed by Argentina, England, France and Sweden.
Partisanship was evident in some countries, as respondents in Brazil, Argentina, France
and the UK saw their own teams as favourites. Interestingly, however, Germans were more
likely to see Brazil as lifting the trophy than their own team by a margin of almost two
to one.
That finding does not surprise Harald Hasselmann, Managing Director of Synovate Germany.
"Very often Germans do not see their team as favourites before the start of a World Cup.
But many of them still hope that the German team will do better than expected – as happened
in the last World Cup, when Germany reached the final."
Who will win the World Cup?
Almost half of respondents predicted that Ronaldinho would win the Golden Ball, awarded to
the competition's best player. Other contenders trailed far behind: France's Zinedine
Zidane and Thierry Henry polled 4 per cent each, with the former favoured by 20 per cent
of that country's fans. Meanwhile, a slightly higher proportion of UK fans compared to
their French counterparts gave the nod to Henry, who plays for English side Arsenal. Next
with 3 per cent came Argentina's Lionel Messi and England's Wayne Rooney, both of whom,
ironically, are struggling to make the competition due to injury.
Who will be named the World Cup's Most Valuable Player (top 10 choices)?
Synovate also asked fans to pick a description that best matched their national team.
Brazilians saw their side as "exciting" – a characteristic that the Japanese, Koreans
and Argentines also attributed to their teams.
On the other hand, 65 per cent of Poles, 41 per cent of Germans and 40 per cent of the
French described their teams as "all talk and no action." Stephane Courqueux, Managing
Director of Synovate France, attributes the less than impressive image of the 1998
World Cup holders to their lacklustre form. But he adds: "The French team had a poor
image and was strongly criticised by the press before the 1998 World Cup. We all know
what happened then. Wait and see..."
Some respondents were even less complimentary, with 15 per cent of Czechs, 11 per cent of
Koreans and even 9 per cent of Brazilians viewing their sides as "thugs." And 11 per cent
of Germans and Serbs, along with 9 per cent of the British, wrote off their teams as
"whiners" – although it must be noted that Synovate did not filter out Scottish, Welsh and
Irish supporters from the UK respondents!
Which description fits your country's team?
A majority of respondents – 58 per cent – said they did not normally follow
football, but made an exception for the World Cup. And almost one-third of women surveyed
admitted that they just like watching the men in shorts, with Brazilian women topping the
list at 62 per cent, followed by 44 per cent of Serbs and 42 per cent of Czechs. At the
other end of the scale, only 4 per cent of Japanese and 9 per cent of Korean women
acknowledged such base motives for viewing World Cup matches.
Some people also plan to take advantage of the World Cup as an excuse to avoid household
chores, with several nationalities vying for top post among shirkers: the Serbs at 43 per
cent, the British at 41 per cent, Brazilians at 40 per cent, Czechs at 39 per cent and
Argentines at 37 per cent. Japanese and Swedish respondents were the most dutiful, with
only 10 and 12 per cent respectively planning to use football as a pretext for avoiding
life's mundane realities.
Finally, the World Cup poses a dilemma for some football fans: Whether to go to work and
miss matches on TV. For around a quarter of Serb and Korean respondents, it's not much of
a conundrum: They would call in sick to work in order to watch matches during working
hours.
Kurt Thompson, Managing Director of Synovate Korea, says that football's increased
popularity, following the national team's strong performance at the 2002 World Cup, could
create a clash with the country's traditional strong work ethic: "As some of the games
will be played during the middle of the night in Asia, I think that there will be a sudden
wave of sickness in Korea!"
