Smokers and non-smokers agree: Bans are okay in public places

Smokers also willing to pay price for tobacco-friendly flights

As smoking bans continue to make headlines in Germany, Australia and the UK, findings from international market research firm Synovate's latest survey show that 80% of respondents in 15 countries across the globe are in favour of such bans, primarily because of the positive influence these are perceived to have upon public health.

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Smoking bans win global support

More than 70% of people believe that smoking in public is fine as long as there is adequate ventilation or designated smoking spaces, according to the Synovate study.

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Smoker statistics

Synovate's global smoking ban study found that, on average, 31% of respondents across the 15 countries surveyed classify themselves as smokers.

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The smokers-only target market

While smoking in public spaces is becoming socially unacceptable in many places across the world, some unique marketing opportunities targeting smoker's needs are also emerging.

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