< All global locations

Synovate in Argentina


Synovate in Argentina is part of our Latin American network, which includes ten fully owned, full service offices in eight countries. With the acquisition of CIMA Group in 2008, we have a strong presence throughout the region. Three Regional Coordination Centres in Buenos Aires, Sao Paulo and Miami and preferred suppliers in neighboring markets ensures full coverage across Latin America.



Our people

  • Daniel Finder
    Managing Director

    Daniel has been with Synovate since 2007. During this time, he has led the International Client Servicing Group based in Buenos Aires. This team has the mandate of servicing global clients in Latin America with a team of Synovate experts in international research. Before joining Synovate, he spent 9 years working at Procter & Gamble, with assignments in the UK, Argentina, Brazil and Switzerland.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

Request quotation


Argentina Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 15 CATI stations across the country
  • Face-to-Face / CAPI
  • Central Location / Street Intercepts data collection
  • Mail data collection
  • ViewsCast IVR data collection
  • Online data collection
  • Panel
  • Online Community Panel

Background
  • Set up year: 2000
  • Full-time employees: 24
  • Research professionals: 11

Other information

Regional coordination center in Buenos Aires.



Download
(PDF 1.5Mb)
Download a summary of Synovate's Global Capabilities