Synovate in Australia

Creative and curious, we believe in understanding our clients' unique business objectives and providing them with actionable recommendations to help them move forward. So much so that we have shaped our market research teams around the needs of our clients and their industries! In ANZ since 1991, Synovate (previously Market Equity) has seven fully owned, full-service offices in the region.

Our people

Robert Philpott
Chief Executive Officer
With over 20 years of experience in marketing research, Robert is skilled at designing and leading large scale multi-country projects for a variety of blue-chip clients.

What people are saying about us

Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

To date, we have used their method successfully across different categories, brands and countries.
Research Director, Kraft Foods

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