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Synovate in Belgium


Synovate has over 23 fully owned, full-service offices across 11 markets in Western Europe. We strive to deliver competitive differentiation through organisational excellence. This means we're a more simplified and efficient global organisation with standardisation, automation and best in class delivery. We put our clients on top of our organisational chart and work across borders to gather all relevant expertise globally to leverage our client's projects. Creative and curious, we deliver metrics that link to our client's real world results.



Our people

  • Gerd Callewaert
    Managing Director

    Gerd started his career as Project Leader at Synaps. In 1994 he founded Dialog STD, where he stayed on as Managing Director until 2000. In 2000 he joined Synovate Belgium as Operations Director and was promoted to Managing Director in 2008. He is now leading a team of approximately 85 employees and has over 10 years of research experience.

  • Peter Huijboom
    CEO, Geographies

    As CEO Geographies, Peter is responsible for the Business Units of CEE, LATAM, IBERIA, Europe, Scandinavia and the UK. International research has been Peter's main focus over the past 15 years. He has maintained a particular interest in retail, B2B research and the FMCG sector, specifically in product and concept development research.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Belgium Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 54 CATI stations and 146,500 interviews conducted in 2010
  • Focus group facilities: 6 in-house focus group rooms
  • Face-to-Face / CAPI: 49,000 interviews conducted in 2010
  • Central Location / Street Intercepts: 9,500 interviews in 2010
  • Mail: 400 interviews in 2010
  • ViewsCast IVR: 8,000 interviews in 2010
  • Online: 196,000 interviews in 2010
  • Panel: Offline and Online access panel with 52,000 members
  • Online Community Panels


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