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Synovate in Brazil


Synovate in Brazil is part of our Latin American network, which includes ten fully owned, full service offices in eight countries. With the acquisition of CIMA Group in 2008, we have a strong presence throughout the region. Three Regional Coordination Centres in Buenos Aires, Sao Paulo and Miami and preferred suppliers in neighboring markets ensures full coverage across Latin America.



Our people

  • Manuel Lopes
    Managing Director

    Manuel started his market research career at NORMA, the largest research agency in Portugal, where he spent 8 years in all areas of the company from fieldwork to media studies and omnibus. His experience also includes jobs on the client and agency side working at publishing, radio and data processing companies.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Brazil Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 133 CATI stations and nearly 400,000 interviews completed in 2010
  • Focus group facilities: In-house focus group facilities
  • Face-to-Face / CAPI: 130,000 interviews completed in 2010
  • Central Location / Street Intercepts: 56,000 interviews completed in 2010
  • Mail: 10,000 interviews completed in 2010
  • Online: 2,000 interviews completed in 2010

Background
  • Set up year: 1999
  • Full-time employees: 72


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