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Synovate in Bulgaria


Synovate has ten fully owned, full-service offices across Central and Eastern Europe (CEE), including our office in Sofia, established in 1996. Synovate in Bulgaria is known for consistent quality and extensive experience in continuous market research studies. With Regional Coordination Centres in Hungary, Poland, Romania and Russia, our network in CEE is built around our clients' specific research needs.



Our people

  • Kurt Thompson
    CEO of CEEME

    Kurt has been CEO of CEEME since September 2007 and is based in Warsaw, Poland. He was previously Managing Director of Synovate Korea, more than doubling that market's revenues. He began his market research career in 1992 with TNS in London before moving to Korea to join Asia Market Intelligence (later acquired by Synovate) in 1996

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Bulgaria Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 10 CATI stations and 12,400 interviews conducted in 2010
  • Focus group facilities: 2 facilites
  • Face-to-Face / CAPI: over 43,000 interviews in 2010
  • Central Location / Street Intercepts: 5,000 interviews in 2010
  • Mail
  • ViewsCast IVR
  • Online: 900 interviews in 2010
  • Panel: Offline and Online access panel with 52,000 members
  • Online Community Panels


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