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Synovate in Canada


The two Synovate offices in Toronto, Ontario and Vancouver, British Columbia work closely together and are supported by a telephone call centre in Vancouver, an online consumer online panel of 110,000+ household nationally, IVR resources and advanced statistical modeling capabilities.

Synovate in Canada offers clients the extensive expertise and capabilities of our global network along with unsurpassed local insight and client service.



Our people

  • Rob Myers
    Executive Vice President, North America

    Rob heads up the Canadian operation with over 80 staff across the country and the Motoresearch division in North America. Prior to Synovate, Rob was the Global Head of Strategy and Corporate Development for Aegis Group Plc, the parent company of Synovate. He worked very closely with the management of Synovate and Aegis Media as well as the Board of Aegis Group Plc on the group's strategy and acquisitions. He has also gained a wealth of knowledge and experience in the financial services industry during his employment with the American Express and Barclays Bank Plc.

  • Scott Miller
    CEO North America

    "My role is to empower a broad team of leaders across the geography to build customized businesses focused on servicing our clients in unique and exceptional ways".

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

Request quotation


Canada Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 30 CATI stations, 194,215 interviews in 2010
  • Focus group facilities: 3 focus group rooms, 500 focus group interviews in 2010
  • Face-to-Face / CAPI: 630 Face-to-face interviews in 2010
  • Central Location / Street Intercepts: 22,000 interviews completed in 2010
  • Mail: 1,681 Mail interviews in 2010
  • Panel: Consumer online panel of 110,000+ households nationally

Syndicated Studies
  • Omnibus services include eNation (twice per week) and ConsumerScope (telephone monthly in BC and GVRD). Syndicated services include market tracking for consumer durables/electronics, financial products/services, cosmetics and accessories, footwear, sporting good, apparel/soft good.
  • Synovate Customer Service Index (CSI) - Established over 20 years, CSI quantifies the customer's experience with their financial institution across all key personal banking touch-points, including ATM's, branch, mobile, and online banking. Detailed reports allow clients to benchmark their organization's performance against all key competitors and monitor progress on efforts to enhance the customer experience.
  • Synovate Household Equipment Canada (HEC) - A syndicated survey tracking Home Durables trends in Canada. In existence for over 40 years, HEC reports are updated every two months and cover consumer purchase behavior across a wide range of Home Durables markets such as baby products, electronics, furniture, home décor, housewares, major appliances, small appliances, outdoor and recreation among others.

Background
  • Set up year: 1956
  • Full-time employees: 78
  • Research professionals: 34

Other information

Synovate is a Gold Seal Corporate MRIA member.



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