< All global locations

Synovate in China


Synovate has been in China since 1993, with seven full-service offices in Beijing, Chengdu, Guangzhou, Hangzhou, Shanghai, Shenzhen and Wuhan. We work with some of the most prominent companies locally, across Asia, and internationally. Our clients sit at the top of our organisation to ensure we deliver personalised service with the scale of our global network. We offer integrated and innovative solutions to help our clients solve their toughest marketing problems.



Our people

  • Eliza Wong
    CEO of Synovate Greater China

    As CEO of Synovate Greater China, Eliza has been leading this newly formed business unit and overseen the leadership teams in China, Hong Kong and Taiwan, and worked closely with the clients to ensure they receive the best resources, knowledge, data and quality from Synovate as always. With almost 20 years of market research experience in China, Hong Kong and Canada and with a solid accounting background, Eliza maintains a particular interest in retail, FMCG, technology and financial services.

  • Robert Philpott
    Chief Executive Officer

    With over 20 years of experience in marketing research, Robert is skilled at designing and leading large scale multi-country projects for a variety of blue-chip clients.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

Request quotation


China Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 850 CATI stations and 672,000 interviews completed in 2010
  • Focus group facilities: 11 in-house focus group facilities with viewing rooms
  • Face-to-Face / CAPI: 614,000 interviews in 2010
  • Central Location / Street Intercepts: 875,000 interviews in 2010
  • Mail: 52,000 interviews in 2010
  • ViewsCast IVR data collection
  • Online: 91,000 interviews in 2010
  • Panel: Total access panel of 500,000 households. Online panel with 100,000 respondents
  • Online Community Panels

Syndicated Studies
  • Instant Insight China — Gives insights into the local media habits of Asian consumers
  • Young Asian — Taps into the hearts and minds of 8 – 24 year olds across Asia

Background
  • Set up year: 1993
  • Full-time employees: 634
  • Research professionals: 226

Other information

Synovate in China complies with ISO 20252:2006. We are the first custom research agency to start
the accreditation process for ISO 20252


Watch the Synovate in Greater China video



Download
(PDF 1.5Mb)
Download a summary of Synovate's Global Capabilities