Synovate in Czech Republic
Synovate has ten fully owned, full-service offices across Central and Eastern Europe (CEE), including our office in Prague, established in 1991. Synovate in the Czech Republic feels the pulse of the Central European market. With Regional Coordination Centres in Hungary, Poland, Romania and Russia, our network in CEE is built around our clients' specific market research needs.
Our people
-
Eva Veisova
Managing DirectorDuring the 12 years in marketing research, Eva has been supervising hundreds of research projects (both qualitative and quantitative) including project management and moderation, up to the composition of the final report and presentation of the results to top management. She began her market research career as a co-owner and Key Account Manager at prominent Czech market research agency NMS.
-
Kurt Thompson
CEO of CEEMEKurt has been CEO of CEEME since September 2007 and is based in Warsaw, Poland. He was previously Managing Director of Synovate Korea, more than doubling that market's revenues. He began his market research career in 1992 with TNS in London before moving to Korea to join Asia Market Intelligence (later acquired by Synovate) in 1996.
What people are saying about us
-
Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Czech Republic Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- CATI: 10 CATI station and nearly 2,000 interviews conducted in 2010
- Focus group facilities
- Face-to-Face / CAPI: over 16,000 interviews in 2010
- Central Location / Street Intercepts: 11,600 interviews in 2010
- Online: 7,000 interviews in 2010
- Panel: Online panel of 27,000 households
