Synovate in Denmark
Synovate has over 23 fully owned, full-service offices across 11 markets in Western Europe. We strive to deliver competitive differentiation through organisational excellence. This means we're a more simplified and efficient global organisation with standardisation, automation and best in class delivery. We put our clients at the top of our organisational chart and work across borders to gather all relevant expertise globally to leverage for our client's projects.
Our people
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Klaus Friis Mikkelsen
Managing DirectorAs MD of Synovate Denmark, Klaus is responsible for growing and managing a small local office with 15 dedicated consultants. Klaus also works closely with local and international clients ensuring a high level of research quality and commitment from the team.
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Peter Huijboom
CEO, GeographiesAs CEO Geographies, Peter is responsible for the Business Units of CEE, LATAM, IBERIA, Europe, Scandinavia and the UK. International research has been Peter's main focus over the past 15 years. He has maintained a particular interest in retail, B2B research and the FMCG sector, specifically in product and concept development research.
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Denmark Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- CATI: 40,000 interviews conducted in 2010
- Face-to-Face / CAPI: 530 interviews conducted in 2010
- Central Location / Street Intercepts: 4,000 interviews in 2010
- Mail capabilities
- ViewsCast IVR: 150,000 interviews in 2010
- Online: 75,000 interviews in 2010
- Panel: Online access panel with 25,000 members
- Online Community Panels
