Synovate in Ecuador
Synovate in Ecuador is part of our Latin American network, which includes ten fully owned, full service offices in eight countries. With the acquisition of CIMA Group in 2008, we have a strong presence throughout the region. Three Regional Coordination Centres in Buenos Aires, Sao Paulo and Miami and preferred suppliers in neighbouring markets ensure full coverage across Latin America.
Our people
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Ricardo León
Country ManagerRicardo has a M.B.A. from San Francisco University, Quito Ecuador. Ricardo is a marketing professional with expertise in Customer Relationship Managment, Advertising, Trade Marketing and Customer Satisfaction. Ricardo joined CIMA Group, now part of Synovate, in August 2007.
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Ecuador Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- Face-to-Face / CAPI
- Central Location / Street Intercepts
- ViewsCast IVR
- Online
- Panel
- Online Community Panel
Background
- Set up year: 2001
- Full-time employees: 22
- Research professionals: 11
