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Synovate in France


Synovate in France has a versatile team drawn from a variety of backgrounds and trained in rigorous analysis techniques, working in both French and English. Synovate has over 23 fully owned, full-service offices across 11 markets in Western Europe.



Our people

  • Amaury de Condé
    CEO Southern Europe

    Before joining Synovate in early 2011, Amaury has been managing various Business Units and Global Product Development for TNS and IPSOS and was based in the US from 2001 to 2010.

  • Peter Huijboom
    CEO, Geographies

    As CEO Geographies, Peter is responsible for the Business Units of CEE, LATAM, IBERIA, Europe, Scandinavia and the UK. International research has been Peter's main focus over the past 15 years. He has maintained a particular interest in retail, B2B research and the FMCG sector, specifically in product and concept development research.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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France Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 10 CATI stations and 26,000 interviews completed in 2010
  • Focus group facilities: Focus group facilities in Paris and all other major cities throughout France, selected for the comfort of the interview rooms and the quality of their facilities (one-way mirrors, video equipment)
  • Face-to-Face / CAPI: 60,000 interviews completed in 2010
  • Central Location / Street Intercepts: 115,000 interviews completed in 2010
  • Online: 40,000 interviews completed in 2010
  • Panel: Global Online Panel with 34,000 members


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