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Synovate in Germany


Synovate in Germany has more than 110 passionate employees in research and consulting services across three locations: Frankfurt, Hamburg and Munich. We belong to the Top Five German market research institutes and we offer our clients international service in a wide spectrum of sectors and methodologies.



Our people

  • Harald Hasselmann
    Managing Director Germany

    "Germany is a very exciting place for market research. Competition is high, but we love the challenge and being the MD of such a passionate, innovative and enthusiastic team is fantastic. We focus on understanding our clients' needs and fulfilling their requirements in order to deliver nothing less than the best to them!"

  • Peter Huijboom
    CEO, Geographies

    As CEO Geographies, Peter is responsible for the Business Units of CEE, LATAM, IBERIA, Europe, Scandinavia and the UK. International research has been Peter's main focus over the past 15 years. He has maintained a particular interest in retail, B2B research and the FMCG sector, specifically in product and concept development research.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Germany Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 85,000 interviews conducted in 2010
  • Focus Group Facilities: 2 focus group facilities (Frankfurt, Munich)
  • Face-to-Face / CAPI: 100,000 interviews conducted in 2010
  • Mail: 3,000 interviews in 2010
  • ViewsCast IVR: 5,400 interviews in 2010
  • Online: 56,000 interviews in 2010
  • Panel: Online panel with approx. 40,000 people across Germany

Background
  • Full-time employees: 110
  • Research professionals: 85

Other information

Strong international project management expertise; DIN EN ISO 9001:2000 and DIN ISO 20252 certificates.



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