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Synovate in Hong Kong


Synovate is one of the largest full-service market research firms in Hong Kong. We work with some of the most prominent companies locally, across Asia, and internationally. Our clients sit at the top of our organisation to ensure we deliver personalised service with the scale of our global network. We offer integrated and innovative solutions to help our clients solve their toughest marketing problems. Synovate in Hong Kong has been ranked as the top marketing research agency in 2009, 2010 and 2011 by Marketing Magazine.



Our people

  • Darlene Lee
    Managing Director
    Ipsos in Hong Kong

    A seasoned research professional, Darlene brings more than 20 years of experience building and leading world-class teams across Asia and the U.S. to deliver both high client satisfaction and high employee engagement. She has strong sector knowledge and a wide network in the industry.

What people are saying about us

  • "We were going through an aggressive branch expansion plan in Hong Kong and saw this as an opportunity to rethink our merchandising strategy. Customers visiting our branches were being presented with an array of posters, pamphlets, standees and digital signboards. We wanted to reduce the clutter and focus on presenting a clear and consistent message - the same way good retailers do.

    Synovate's Shopper Engage research enabled us to see how customers were interacting with our merchandise - for example, how long they spent looking at specific posters being presented to them. The biggest insight - and surprise - was that the average branch visit lasted less than 30 seconds. This was very useful data for convincing my internal people that our messages had to be simple and direct."

    Maggie Yung, Country Marketing Director for Citi Hong Kong

Contact us

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Hong Kong Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 53 CATI stations and 111,000 interviews completed in 2010
  • Focus Group Facilities: 5 in-house focus group facilities with viewing rooms
  • Face-to-Face / CAPI: 10,000 interviews in 2010
  • Central Location / Street Intercepts: 53,000 interviews in 2010
  • Mail capabilities
  • ViewsCast IVR: 41,000 interviews in 2010
  • Online: 298,000 interviews in 2010

Syndicated Studies

Synovate's syndicated media services include PAX and EMS, the world's largest series of upscale
syndicated currency surveys. Young Asians dives deep into the lives and media choices of kids,
teens and young adults. All of our surveys track how consumer behaviour is changing over time.

We also cover a wide range of customised media insights aimed at growing the business of media owners
and aiding media specialists to plan and buy campaigns.


Awards

Synovate in Hong Kong has been named the Best Market Research Agency by Marketing Magazine
for the last three years - 2009, 2010 and 2011.

Synovate was also recognised as a Caring Company four years in a row by the Hong Kong Council of
Social Service.

In addition to delivering top calibre research solutions and insights to our clients, we give back to the
community with charity and volunteering activities throughout the year, such as volunteering for
WWF, St. James' Settlement, and Crossroad.

Synovate believes in making a difference to society with a dedicated CARES committee supported from the
global to local community levels.



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