Synovate in Hungary
Synovate has ten fully owned, full-service offices across Central and Eastern Europe (CEE), including our office in Budapest, established in 1991. Synovate in Hungary is one of four Regional Coordination Centres in CEE with experience in both b2b and b2c market research, capable of conducting all common types of research methodologies.
Our people
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Zoltán Bodó
Managing DirectorZoltán has extensive experience in brand & trade marketing, consulting and marketing research. He has held international marketing roles in Marketing & Business Intelligence, Strategic Planning and Business Development. He has worked across various Eastern Europe markets such as Poland, Czech Republic, Slovakia, Hungary, Estonia, Latvia and Lithuania.
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Kurt Thompson
CEO of CEEMEKurt has been CEO of CEEME since September 2007 and is based in Warsaw, Poland. He was previously Managing Director of Synovate Korea, more than doubling that market's revenues. He began his market research career in 1992 with TNS in London before moving to Korea to join Asia Market Intelligence (later acquired by Synovate) in 1996
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Quantitative & Qualitative Facts
- CATI:20 CATI stations and nearly 25,000 interviews conducted in 2010
- Focus group facilities
- Face-to-Face / CAPI: over 30,000 interviews in 2010
- Central Location / Street Intercepts: nearly 7,000 interviews in 2010
- Online: over 4,000 interviews in 2010
