Synovate in India
Synovate is one of the largest full-service market research firms in India. We service over 60 Fortune 500 companies, including local and multinational Indian companies in the consumer packaged goods (CPG) sector. Our clients sit at the top of our organisation so we ensure we deliver personalised service combined with the scale of our global network. We offer integrated and innovative solutions to help our clients solve their toughest marketing problems - with deep local knowledge, global technology and experience.
Our people
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Mick Gordon
Managing Director"Synovate is a global business. My job is to ensure that all our global and local clients get the same quality and experience here as they would in any of our other 60+ markets in the world."
"Therefore my job is also about connection: I ensure the connection of the talent and knowledge in our Indian business to the market leading global expertise and thought leadership throughout Synovate. I ensure we connect our global clients with the Indian market and our Indian clients with our global capability and expertise. Our aim is to provide an integrated and seamless solution for clients across India and across the globe." -
Paru Minocha
Executive Director"Synovate is a custom research company and aims to deliver expertise consistently to clients for an integrated global experience. We operate with some of the most validated market research tools to address marketers' changing needs and provide actionable insights which enable their brands to attain market excellence. After all, clients sit at the top of our organizational chart."
What people are saying about us
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Synovate has partnered with us very well last year. There was a quantum jump in the level of analysis and problem solution that you and your team worked on. Clear attributes that would lead to improvement in Overall scores were identified in the product tests. That helped us give a tight brief to R&D on what to correct.
Puja Chandna, Unilever India -
"Excellent on operational skills and on standard work-product tests"
Rajesh Shirali, Unilever India
India Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Business Consulting
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
- Strategic Consulting like market entry strategies, understanding distribution channels, understanding consumer behavior etc.
Quantitative & Qualitative Facts
- CATI: 47 CATI stations and 77,000 interviews conducted in 2010
- Face-to-Face / CAPI: 438,000 interviews conducted in 2010
- Central Location / Street Intercepts: 132,000 interviews conducted in 2010
- Online
