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Synovate in Indonesia


Synovate has 19 fully owned, full-service offices across Asia, including our office in Jakarta, established in 1996. Creative and curious, we deliver metrics that link to our clients' business results. So much so that in Asia we have shaped our research teams specifically around the needs of our clients and their industries. Our network in Asia includes Regional Coordination Centres in China, Hong Kong, Japan, Philippines and Singapore



Our people

  • Robby Susatyo
    Managing Director

    With Masters in Education and Business Management and over 30 years of experience, Robby has built a vibrant team of over 100 professionals to provide leading edge research capabilities to clients.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Indonesia Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 20 CATI stations and 10,652 interviews conducted in 2010
  • Focus Group Facilities: 2 in-house focus group rooms
  • Face-to-Face / CAPI: 122, 324 interviews conducted in 2010
  • Central Location / Street Intercepts: 65,184 interviews conducted in 2010


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