Synovate in Italy

Synovate has over 23 fully owned, full-service offices across 11 markets in Western Europe. We strive to deliver competitive differentiation through organisational excellence. This means we're a more simplified and efficient global organisation with standardisation, automation and best in class delivery. We put our clients on top of our organisational chart and work across borders to gather all relevant expertise globally to leverage our client's projects. Creative and curious, we deliver metrics that link to our client's real world results.

Our people

Massimo De Benedittis
Managing Director
Massimo is responsible for the overall business operations in Italy. His role is to development new business, both from existing and new clients, identifying the key market request, to ensure business targets are met. Massimo began his research career at Procter & Gamble where he was a consultant for market research and business development in Barilla.
Peter Huijboom
CEO, Geographies
As CEO Geographies, Peter is responsible for the Business Units of CEE, LATAM, IBERIA, Europe, Scandinavia and the UK. International research has been Peter's main focus over the past 15 years. He has maintained a particular interest in retail, B2B research and the FMCG sector, specifically in product and concept development research.

What people are saying about us

Our experience with your team has been very good, what I liked it is the strong proactiveness, availability and the ability to follow through the process with care and quality of delivery.

I was able to count on you.
Raffaella Rossi, Senior CMI Manager Icecreams, Unilever Italy

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