Synovate in Malaysia
Synovate has 19 fully owned, full-service offices across Asia, including our office in Kuala Lumpur, established in 1997. With nearly 200 creative and curious staff in Malaysia, we deliver metrics that link to our clients' business results. So much so that in Asia we have shaped our research teams specifically around the needs of our clients and their industries. Our network in Asia includes Regional Coordination Centres in China, Hong Kong, Japan, Philippines and Singapore
Our people
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Ben Llewellyn
Managing DirectorFollowing graduation with a BSc in Marketing from the University of Newcastle Upon Tyne, Ben began his career in London working at TNS and moved onto a smaller research house, called Test Research where he focused on branding and communications. Moving to Malaysia in 2003, he has taken on responsibility for all service based research in Synovate Malaysia.
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Malaysia Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Business Consulting
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- CATI: 72 CATI stations and 136,588 interviews conducted in 2010
- Focus Group Facilities: 3 in-house focus group rooms
- Face-to-Face / CAPI: 68,191 interviews conducted in 2010
- Central Location/ Intercepts:30,880 interviews conducted in 2010
- Online data collection
