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Synovate in Mexico


Synovate in Mexico is part of our Latin American network, which includes ten fully owned, full service offices across eight countries. With the acquisition of CIMA Group in 2008, we have a strong presence throughout the region. Three Regional Coordination Centres in Buenos Aires, Sao Paulo and Miami and preferred suppliers in neighboring markets ensures full coverage in Latin America.



Our people

  • Evelyn Jabiles
    Managing Director

    Evelyn has a B.S. in Marketing from San Diego State University where she graduated Summa Cum Laude. She most recently served as Market Intelligence Consultant for numerous companies in the consumer packaged goods, food, healthcare, market research and corporate service industries. Prior to that, she was Consumer and Market Knowledge Director for Procter & Gamble in Latin America, with a career that spanned different roles and responsibilities for over 18 years.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Mexico Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 18,000 interviews completed in 2010
  • Focus group facilities: 1 in-house focus group room
  • Face-to-Face / CAPI: 53,000 interviews completed in 2010
  • Central Location / Street Intercepts: 19,000 interviews completed in 2010
  • ViewsCast IVR data collection
  • Online data collection

Background
  • Set up year: 2006
  • Full-time employees: 29
  • Research professionals: 19


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