Synovate in Morocco
Our integrated structure in the Middle East and North Africa delivers expertise, knowledge and seamless operation to our clients to match their changing market research needs. We have nine fully owned, full-service offices in the region, including our office in Casablanca which was established in 1979.
Our people
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Tamer El Naggar
CEO Middle East & North AfricaTamer's experience encompasses leading key client accounts including Procter & Gamble, Mobinil, EgyptAir, Toyota, Banque Misr, Mashreg Bank, Barclays, GSK and many others. His expertise is in research design, championing key research solutions and overall strategy and business development. Tamer has been nominated as Egypt's representative at ESOMAR.
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Morocco Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- CATI: 8 CATI stations
- Focus group facilities: 4 facilities
- Face-to-Face / CAPI: nearly 70,000 interviews in 2010
- Central Location/ Intercepts: 22,000 interviews in 2010
- Online: 400 interviews in 2010
