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Synovate in the Netherlands


Synovate has over 23 fully owned, full-service offices across 11 markets in Western Europe. We strive to deliver competitive differentiation through organisational excellence. This means we're a more simplified and efficient global organisation with standardisation, automation and best in class delivery. We put our clients on top of our organisational chart and work across borders to gather all relevant expertise globally to leverage our client's projects. Creative and curious, we deliver metrics that link to our client's real world results.



Our people

  • Carlo Stokx
    CEO Global Operations & Information Services and Managing Director

    In 2009, Carlo joined Synovate's Senior Leadership Team as CEO Global Operations & Information Services

  • Peter Huijboom
    CEO, Geographies

    As CEO Geographies, Peter is responsible for the Business Units of CEE, LATAM, IBERIA, Europe, Scandinavia and the UK. International research has been Peter's main focus over the past 15 years. He has maintained a particular interest in retail, B2B research and the FMCG sector, specifically in product and concept development research.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Netherlands Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 140 CATI stations and 500,000 interviews conducted in 2010
  • Focus group facilities: 8 in-house focus group rooms
  • Face-to-Face / CAPI: 2 million interviews conducted in 2010
  • Central Location / Street Intercepts: 18,000 interviews in 2010
  • Mail: 20,000 interviews in 2010
  • Online: 1.5 million interviews in 2010
  • Panel: Online access panel with 100,000 members
  • Online Community Panels


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