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Synovate in New Zealand


Creative and curious, we believe in understanding our clients' unique business objectives and providing them with actionable recommendations to help them move forward - so much that we have shaped our market research teams around the needs of our clients and their industries! In ANZ since 1991, Synovate (previously Market Equity) has seven fully owned, full-service offices in the region.



Our people

  • Ian Mills
    Managing Director

    Ian started his career in research as a part-time telephone interviewer and note-taker for focus-groups. He soon realised that this was a industry that could continually feed his curiosity for understanding what makes people and businesses tick. This curiosity (and the nature of the market research industry in New Zealand) means that he has experience across a wide range of industries, methodologies and research specialities. Ian has also taken an active role in the industry organisations including establishing the Market Research Effectiveness awards in 1999. He is currently Deputy Chair of AMRO (the Association of Market Research Organistions) in New Zealand.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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New Zealand Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 27 CATI stations with 16,000 interviews conducted in 2010
  • Face-to-Face / CAPI data collection
  • Central Location/ Intercepts:60 interviews conducted in 2010
  • Mail: 35,000 interviews conducted in 2010
  • Online: 56,000 interviews conducted in 2010
  • Online Community Panels


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