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Synovate in Norway


Synovate has over 23 fully owned, full-service offices across 11 markets in Western Europe. We strive to deliver competitive differentiation through organisational excellence. This means we're a more simplified and efficient global organisation with standardisation, automation and best in class delivery. We put our clients on top of our organisational chart and work across borders to gather all relevant expertise globally to leverage our client's projects.



Our people

  • Ulf Andersen
    Chief Executive Officer Scandinavia

    Ulf has a long international career within market research, having been responsible for research departments, corporate offerings, a local business unit as well as Scandinavia as a region. With a BBA and MBA from the US, he started out as a researcher and has been involved in many of the aspects of an MR form - from research to operations.

  • Peter Huijboom
    CEO, Geographies

    As CEO Geographies, Peter is responsible for the Business Units of CEE, LATAM, IBERIA, Europe, Scandinavia and the UK. International research has been Peter's main focus over the past 15 years. He has maintained a particular interest in retail, B2B research and the FMCG sector, specifically in product and concept development research.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Norway Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 90 CATI stations and 210,000 interviews conducted in 2010
  • Focus group facilities: 3 in-house focus group rooms
  • Face-to-Face / CAPI: 10,000 interviews conducted in 2010
  • Central Location/ Intercepts: 31,000 interviews in 2010
  • Mail: 37,000 interviews in 2010
  • Online: 390,000 interviews in 2010
  • Panel: Online access panel with 46,000 members
  • Online Community Panels


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