Synovate in Peru
Synovate in Peru is part of our Latin American network, which includes ten fully owned, full service offices in eight countries. With the acquisition of CIMA Group in 2008, we have a strong presence throughout the region. Three Regional Coordination Centres in Buenos Aires, Sao Paulo and Miami and preferred suppliers in neighboring markets ensure full coverage across Latin America.
Our people
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Milagros Freitas
Country ManagerMilagros heads up the business operation in Peru. Prior to joining Synovate, she was the Commercial Director of CCR, one of the largest local research agencies in Peru. Milagros is well known in the market research industry with over 20 years of experience on both the client and agency sides. On the client side, she headed P&G's research department in Peru as well as the marketing and customer service departments of Bank Serbanco. Her experience includes positions in the education, hospitality and public sectors as well.
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Peru Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- Face-to-Face / CAPI
- Central Location/ Intercepts
- ViewsCast IVR
- Online
- Online Community Panels
Background
- Set up year: 2002
- Full-time employees: 24
- Research professionals: 15
