Synovate in Poland
Synovate has ten fully owned, full-service offices across Central and Eastern Europe (CEE), including our office in Warsaw (established in 1991). Synovate in Poland is one of four Regional Coordination Centres in CEE. Creative and curious, we deliver market research metrics that link to our clients' real world results.
Our people
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Bozena Bobrowicz
Managing Director Poland & the BalticsBozena began her career in market research industry in MEMRB International, a company that was acquired by Synovate (then Aegis Research) in 2001. She has experience in conducting research projects and is knowledgeable in a wide array of industries, including retail and consumer packaged goods.
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Kurt Thompson
CEO of CEEMEKurt has been CEO of CEEME since September 2007 and is based in Warsaw, Poland. He was previously Managing Director of Synovate Korea, more than doubling that market's revenues. He began his market research career in 1992 with TNS in London before moving to Korea to join Asia Market Intelligence (later acquired by Synovate) in 1996
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Poland Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- CATI: 37,000 interviews conducted in 2010
- Focus group facilities: 2 facilities
- Face-to-Face / CAPI: 99,000 interviews in 2010
- Central Location / Street Intercepts: 8,000 interviews in 2010
- Online: nearly 4,000 interviews in 2010
