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Synovate in Romania


Synovate has ten fully owned, full-service offices across Central and Eastern Europe (CEE), including our office in Bucharest, established in 1993. Synovate in Romania is one of four Regional Coordination Centres in CEE. Creative and curious, we deliver market research metrics that link to our clients' real world results.



Our people

  • Carmen Wieck
    Managing Director

    During her marketing career, Carmen had the opportunity to conduct several research projects, with both tactical and strategic objectives, including cross-countries research projects. Due to her extensive experience on the client side, Carmen brings a true 'insider' view on what clients' needs and how research tools and methodologies can make a difference in defining winning business strategies.

  • Kurt Thompson
    CEO of CEEME

    Kurt has been CEO of CEEME since September 2007 and is based in Warsaw, Poland. He was previously Managing Director of Synovate Korea, more than doubling that market's revenues. He began his market research career in 1992 with TNS in London before moving to Korea to join Asia Market Intelligence (later acquired by Synovate) in 1996

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Romania Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 20 CATI stations and nearly 28,000 interviews conducted in 2010
  • Focus group facilities: 2 facilites
  • Face-to-Face / CAPI: 14,000 interviews in 2010
  • Central Location/ Intercepts: nearly 5,000 interviews in 2010
  • Online

Syndicated Studies
  • Quarterly Omnibus study


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