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Synovate in Russia


Russian    

Synovate is the leading market research company in Russia. In 2010 it was strengthened by combining the existing Synovate Russia business with COMCON. In addition to a substantial FMCG and media practice with both qualitative and quantitative capabilities, the company has a big portfolio of regular syndicated surveys and brings a very strong healthcare presence.



Our people

  • Elena Koneva
    Managing Director

    Elena came to marketing research in 1987, now she has excellent reputation as one of the best experts in Russia and one of the most successful business leaders in her field.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

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Russia Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 150 in Moscow and 30 in St. Petersburg. 72,000 interviews completed in 2010
  • Focus group facilities: In house focus group facilities in Russia's 10 biggest cities
  • Face-to-Face / CAPI: 110,000 interviews completed in 2010
  • Central Location / Street Intercepts: 23,000 interviews completed in 2010
  • Online: Full online research capabilities
  • Panel: Preferred partner with an online panel of 200,000 Russians aged 14+

Syndicated Studies
  • Russian Target Group Index – Quarterly all-Russia research of goods, services and media consumption, conducted since 1995. Covers 50 cities 100 thousand+, 400+ categories, ~4000 brands.
  • Premier – High income audience annual survey. Consumption, lifestyle and media preferences of the upper 15% adult population in 1 mln+ Russia cities, representing the so called "upper middle class".
  • New Generation – survey is a source of information about consumer behavior, lifestyle and media preferences of children and teenagers in Moscow and St. Petersburg. It covers both teenagers aged 10 to 15 and children aged 4 to 9. New Generation survey is conducted twice a year.
  • Baby Index – regular survey of behaviour, lifestyle patterns and media preferences of moms of kids under 4 years old. Russian cities 1mln +, capitals of some CIS countries. Baby Index survey is conducted twice a year.
  • RadioWeek – radio audience survey, conducted continuously in Moscow and St. Petersburg, covering people 12+. Survey results are provided on weekly basis.

Background
  • Set up year: 1991
  • Full-time employees: 300
  • Research professionals: 150


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