Synovate in Saudi Arabia
Our integrated structure in the Middle East and North Africa delivers expertise, knowledge and seamless operation to our clients to match their changing market research needs. We have 9 fully owned, full-service offices in the region, including our offices in Jeddah and Riyadh, established in 1972.
Our people
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Clayton Buckley
Managing Director, Saudi Arabia & IranClayton has extensive experience in brand marketing, trade marketing, and qualitative and quantitative market research. He has held global marketing roles and has been the head of marketing for numerous international and Middle East FMCG companies covering markets such as Western and Eastern Europe, Asia, Australia, New Zealand, Africa and North America.
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Saudi Arabia Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- CATI: 8 CATI stations and over 33,000 interviews conducted in 2010
- Face-to-Face / CAPI: nearly 105,000 interviews in 2010
- Online: nearly 10,500 interviews in 2010
