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Synovate in Serbia


Synovate has ten fully owned, full-service offices across Central and Eastern Europe (CEE), including our office in Belgrade (established in 2003). Creative and curious, Synovate in Serbia delivers metrics that link to our clients' real world results. With Regional Coordination Centres in Hungary, Poland, Romania and Russia, our network in CEE is built around our clients' specific research needs.



Our people

  • Lidija Milenkovic
    Managing Director

    Lidija has experience in coordinating regional market research projects and participates in numerous research projects with general population and special consumer segments. Her expertise includes B2B, financial and FMCG sectors, as well as in public opinion research.

  • Kurt Thompson
    CEO of CEEME

    Kurt has been CEO of CEEME since September 2007 and is based in Warsaw, Poland. He was previously Managing Director of Synovate Korea, more than doubling that market's revenues. He began his market research career in 1992 with TNS in London before moving to Korea to join Asia Market Intelligence (later acquired by Synovate) in 1996

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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Serbia Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 15 CATI stations and over 25,000 interviews conducted in 2010
  • Face-to-Face / CAPI: nearly 35,000 interviews in 2010
  • Central Location/ Intercepts: over 18,000 interviews in 2010
  • Online


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