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Synovate in Singapore


Synovate has 19 fully owned, full-service offices across Asia, including our office in Singapore, established in 1995. Reflecting many of our clients' corporate structures, Synovate Singapore is a hub for diversified regional research. Our network in Asia includes Regional Coordination Centres in China, Hong Kong, Japan, Philippines and Singapore.



Our people

  • Miranda Cheung
    Managing Director

    Miranda has extensive consumer knowledge spanning Asian markets especially in the services sectors, including Travel & Hospitality, Finance, Telecommunications, Technology, Retail and Media.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

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Singapore Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 27 CATI stations and 31,154 interviews conducted in 2010
  • Focus group facilities: 2 in-house focus group rooms
  • Face-to-Face / CAPI: 16,560 interviews conducted in 2010
  • Central Location / Street Intercepts: 10,384 interviews conducted in 2010
  • ViewsCast IVR: 57,172 interviews conducted in 2010
  • Online: 15,000 interviews conducted in 2010
  • Panel: 15,000 household online panel members
  • Online Community panel capabilities


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