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Synovate in South Africa


Synovate in South Africa was established in 1989. We offer the highest levels of market research expertise and exceptional human and technological resources and our data collection capabilities are unsurpassed in the South African market. Synovate has been a preferred supplier of market research to leading blue chip companies for 21 years. We have offices in Bryanston, Rivonia, Durban and Cape Town and employ over 500 people in South Africa.

Synovate has the largest market research footprint in Africa after acquiring the Steadman Group.



Our people

  • Jake Orpen
    Managing Director

    Jake has been part of Synovate since 2004, entering the business when Synovate purchased Orpen's company, Conexus. During his time as Managing Director at Conexus, Orpen held a dual role as Group Client Services Director at Synovate. Jake has a proven track record in creating successful businesses, and is passionate about people, research and marketing and keeping up with new trends such as social networks and media.

  • Maggie Ireri
    Managing Director

    Maggie is responsible for business development in Pan Africa. Along with extensive market research experience, Maggie has been instrumental in setting up research offices in Uganda, Zambia, Mozambique and Nigeria.

What people are saying about us

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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South Africa Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 302 CATI stations and over 1.1 million interviews conducted in 2010
  • Face-to-Face / CAPI: 112,000 interviews in 2010
  • Central Location/ Intercepts
  • Online data collection

Other information

Synovate in South Africa is a member of SAMRA and ESOMAR.

We are proud to state that we are ISO 20252 (specific to market research) and ISO 9001:2000 certified.



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