< All global locations

Synovate in Taiwan


Synovate is one of the largest full-service market research firms in Taiwan. We work with some of the most prominent companies locally, across Asia, and internationally. Our clients sit at the top of our organisation to ensure we deliver personalised service with the scale of our global network. We offer integrated and innovative solutions to help our clients solve their toughest marketing problems.



Our people

  • Matthew Chang
    Executive Director, Synovate Taiwan

    "Synovate is one of the most innovative and energetic agencies in Taiwan. Our highly trained people are motivated to provide accurate results and professional insights to our clients. Our services cover many different industries, such as FMCG, Retailing, Finance & Banking, Automotive, Telecom & Technology and many more. Our goal is to provide valuable inputs to your decision making. We are happy to work with you on your path to success."

  • Eliza Wong
    CEO of Synovate Greater China

    As CEO of Synovate Greater China, Eliza has been leading this newly formed business unit and overseen the leadership teams in China, Hong Kong and Taiwan, and worked closely with the clients to ensure they receive the best resources, knowledge, data and quality from Synovate as always. With almost 20 years of market research experience in China, Hong Kong and Canada and with a solid accounting background, Eliza maintains a particular interest in retail, FMCG, technology and financial services.

What people are saying about us

  • By gaining a greater understanding of our market over the recent years in Taiwan through the ongoing services of Synovate, Watsons has been able to fully explore the impact of our marketing activities and identify areas of improvement while building the successful elements in enhancing the brands' value.

    Brenda Kou, Director, Marketing & Communication Dept. Watsons Taiwan

Contact us

Request quotation


Taiwan Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 60+ CATI stations and 70,000 interviews conducted in 2010
  • Focus Group Facilities: 4 in-house focus group facilities with viewing rooms
  • Face-to-Face / CAPI: 46,000 interviews conducted in 2010
  • Central Location/ Intercepts:18,000 interviews conducted in 2010
  • ViewsCast IVR
  • Online data collection
  • Online Community Panels

Syndicated Studies

Synovate's syndicated media services include PAX and EMS, the world's largest series of upscale
syndicated currency surveys. Young Asians dives deep into the lives and media choices of kids,
teens and young adults. All of our surveys track of how consumer behaviour is changing over time.

We also cover a wide range of customised media insights aimed at growing the business of media owners
and aiding media specialists to plan and buy campaigns.


Background
  • Set up year: 1992
  • Full-time employees: 70
  • Research professionals: 35


Download
(PDF 1.5Mb)
Download a summary of Synovate's Global Capabilities