Synovate in Turkey
At Synovate, we strive to deliver competitive differentiation through organisational excellence. This means we're a more simplified and efficient global organisation with standardisation, automation and best in class delivery. We put our clients on top of our organisational chart and work across borders to gather all relevant expertise globally to leverage our client's projects. Creative and curious, we deliver metrics that link to our client's real world results.
Our people
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Ali Muharremoglu
Managing DirectorPrior to Synovate, Ali worked with Coca-Cola Bottlers in Russia, Azerbaijan, Kazakhstan, Kyrgyzstan and Turkmenistan for around 6 years. He has managed more than 300 research projects and developed several important key accounts for Synovate Turkey.
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Kurt Thompson
CEO of CEEMEKurt has been CEO of CEEME since September 2007 and is based in Warsaw, Poland. He was previously Managing Director of Synovate Korea, more than doubling that market's revenues. He began his market research career in 1992 with TNS in London before moving to Korea to join Asia Market Intelligence (later acquired by Synovate) in 1996
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Turkey Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- CATI: 100 CATI stations and 56,000 interviews conducted in 2010
- Focus Group Facilities: 3 in-house focus group rooms
- Face-to-Face / CAPI: 276,000 interviews conducted in 2010
- Central Location / Street Intercepts: 63,000 interviews in 2010
- Mail: 14,000 interviews in 2010
- Online: 30,500 interviews in 2010
