Synovate in the UAE
Our integrated structure in the Middle East and North Africa delivers expertise, knowledge and seamless operation to our clients to match their changing market research needs. We have 9 fully owned, full-service offices in the region, including our office in Dubai which was established in 1977.
Our people
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Susan Madeley
Managing DirectorWith over 15 years in the industry, Sue's experience extends across Financial Services, IT, Telecoms and Retail sectors, working with many of the world's largest organizations to implement robust customer experience measurement systems, and supporting clients in achieving tangible ROI.
What people are saying about us
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Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
United Arab Emirates Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Business Consulting
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Government & Public Sector
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
- Utilities
Quantitative & Qualitative Facts
- CATI: Over 62,000 interviews conducted in 2010
- Face-to-Face / CAPI: 88,000 interviews in 2010
- Central Location / Street Intercepts: nearly 2,500 interviews in 2010
- ViewsCast IVR: nearly 5,000 interviews in 2010
