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Synovate in the USA


Synovate is one of the largest full-service market research firms in North America, servicing over 60 Fortune 500 companies. Our clients sit at the top of our organisation to ensure we deliver personalised service with the scale of our global network. We offer integrated and innovative solutions to help our clients solve their toughest marketing problems.



Our people

  • Scott Miller
    CEO North America

    "My role is to empower a broad team of leaders across the geography to build customized businesses focused on servicing our clients in unique and exceptional ways".

  • Robert Philpott
    Chief Executive Officer

    With over 20 years of experience in marketing research, Robert is skilled at designing and leading large scale multi-country projects for a variety of blue-chip clients.

What people are saying about us

  • Synovate's Customer Experience work brought needed objectively to the business case for both customer and people programs – programs that are to the company's strategy and financial health.

    Manager of Customer Value Measurement at TELUS Corporation

  • Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.

    The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.

    To date, we have used their method successfully across different categories, brands and countries.

    Research Director, Kraft Foods

Contact us

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United States Capabilities

Industry Expertise

Quantitative & Qualitative Facts
  • CATI: 150 CATI stations and over 1.6 million interviews conducted in 2010
  • Face-to-Face / CAPI: 74,000 interviews in 2010
  • Central Location / Street Intercepts
  • Mail: Nearly 3 million interviews in 2010
  • ViewsCast IVR: 1.6 million interviews in 2010
  • Online: 4.3 million interviews in 2010
  • Panel: Online panel of 850,000 households; Mail and Phone Consumer panel of 215,000 households
  • Online Community Panels

Syndicated Studies
  • Mail Monitor - Tracks credit card direct mail volume and response rate data across the US
  • Household Durables - Tracks consumer purchasing of household durables products in the US

Background
  • Full-time employees: 698
  • Research professionals: 380

Other information

Strong multi-national project management team to ensure exceptional execution and delivery.



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