Synovate in Vietnam
Synovate has 19 fully owned, full-service offices across Asia, including our office in Ho Chi Minh City, established in 2011. Our network in Asia includes Regional Coordination Centres in China, Hong Kong, Japan, Philippines and Singapore.
Our people
-
Rodolphe Jounot
Managing Director"Synovate has actually been doing business in Vietnam for more than a decade. This means we are already well established, and seen as a credible and trusted market research firm, but now we have a physical location here as well." Jounot has more than ten years of research industry experience, including research positions with Sony Ericsson, PepsiCo and the French wine and spirits company Onivins.
What people are saying about us
-
Synovate's approach for measuring communication impact and emotional connection is compelling to our team because it provides clear direction on the potential VALUE of our test messages.
Research Director, Kraft Foods
The correlation data they provided on purchase intent versus liking versus their own modeled result, coupled with their broad validation data, provided strong evidence that their method was superior to other approaches to message testing that we were considering.
To date, we have used their method successfully across different categories, brands and countries.
Vietnam Capabilities
Industry Expertise
- Advertising & Communications
- Automotive
- Business Consulting
- Call Centres
- Customer Experience
- Financial Services
- Food & Beverages
- FMCG
- Healthcare
- Household Durables
- Luxury Goods
- Media
- Retail
- Technology & Telecom
- Travel & Leisure
Quantitative & Qualitative Facts
- Full CATI capabilities
- Full face-to-face and CAPI capabilities
- 30,880 interviews conducted in 2010
- Online research capabilities
- Online Community panel capabilities
