Synovate Motoresearch offers a full suite of tools designed to help auto producers develop products with maximum pulling power.

Idea generation – The next big car concept could come from anywhere. But it's more likely to emerge through a structured disciplined process that includes:

• Ethnographic research
• Inspirational research
• Research in the commercial market

We help you nail the big idea with these and other processes.

Prototyping and concept testing – You need to thoroughly understand a car design before it gets anywhere near the assembly line.

And you especially need to know what kind of impression it will make on a driver.

We also explore energy-related technologies that are playing an increasingly important part of consumer purchase decisions.

Our innovative proprietary auto research solutions include the following:

• vMAR
• The Optionizer
• Alternative fuels and advanced propellants

Pricing and positioning – Price is a critical part of any consumer purchasing decision of a big-ticket item.

We have developed methodologies to research every variable of pricing and positioning to help ensure your products make the strongest market impact:

• Price-demand simulation
• Feature content research
• Market segmentation
• Sales modelling

Lifeworlds – We help you discover how your products fit into the life of your customers by exposing you to the complex reality of their environment.