Auto advertising and marketing is more complicated than ever.

How much of your budget should you allocate to TV, to the web, to print?

Which of your proposed commercials will have the biggest impact on your target market?

We can help you learn the answers to these questions and more.

Advertising effectiveness – Synovate's advertising pre-testing methodology is the most sophisticated available.

• AdCheck

And our brand management solution lets you continually track the equity of your brand:

• BrandVision

Dealer satisfaction – It's important to know what's happening on the showroom floor. We have the tools to keep you enlightened about the front line reality of your sales campaign:

• Synovate 24 – next day transactional measurement
• ViewsCast – an automated feedback tool that lets you economically, accurately and instantly collect valuable feedback from customers
• Customer Commitments
• Global CSI Suite
• Real-time reporting